To help alleviate some of the financial burden brought on by COVID-19, the DWBIA is launching a crowdfunding initiative for its members. As a member of the DWBIA, you’re eligible to participate in this option. Read on to learn about the basics of crowdfunding and how it may benefit you.

What is Crowdfunding?

Crowdfunding is the practice of raising small amounts of money from a large group of people for a specific cause, business venture or project. Contributors could be friends, family members and acquaintances, but more successful crowdfunding is launched on social media and on crowdfunding platforms in an effort to access a vaster network of potential supporters. While there are different types of crowdfunding, the DWBIA has chosen donation-based crowdfunding, which allows contributors to make a donation to the business of their choice with no expectation of reward or equity. Crowdfunding is a great way for your customers and supporters to back you while you get back on your feet.

Why Would the DWBIA Run a Crowdfunding Campaign?

We know that many businesses have taken a hit from the coronavirus, and owners concerned about being unable to keep their lights on, their employees staffed, and bringing their customers back into their doors. To support them, the DWBIA has chosen this increasingly popular approach to help businesses raise capital.

How Do I Get Involved?

Simple! Simply let us know if you’d like to be part of the project, and we’ll include you in the list of businesses who are willing to accept crowdfunding dollars. Contributors will visit the new DWBIA website and select your business as the recipient of their donation. There are absolutely no costs to you, and you’re free to do with the money as you wish – you can spend it on payroll, on your lease, or marketing and advertising campaigns. It’s entirely up to you.

Register Today >

Are You Sure There Are No Fees?

That’s correct. There are no fees to you or to your supporters. The DWBIA is taking on all of the costs incurred on the crowdfunding platform, including credit card processing fees, which means that 100% of the funds donated to you is yours to keep.

How Do I Get the Word Out That I’m Participating?

We’ll support you by spreading the word on our website and social media accounts, but you too can share information about this initiative on your own platforms of choice! Let your friends and family know through Facebook, Twitter, Instagram or LinkedIn, or even by word of mouth. The more people know, the better!

Sample Social Media Post:

Hey! We’re participating in the DWBIA’s crowdfunding campaign! If you’d like to support us as one of your favourite downtown business, visit www.downtownwindsor.com/support and click on our business name to donate! Thank you for your loyal support!

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Downtown Windsor Farmers’ Market

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Downtown Windsor Farmers’ Market

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