The DWBIA has embarked on an innovative social media initiative designed to attract new patrons to the city centre, just in time for the holidays.

The social media blitz highlights a number of exciting partnerships and programming, including special collaborations with the Art Gallery of Windsor and Windsor Public Library. Viewers can catch online video vignettes with DWBIA member businesses, as well as exciting first-ever Cooking with Claus episodes from locally renowned chefs.

Other virtual programming includes digital Santa Meet and Greets, the House to House Combat: Battle of the Gingerbreads, Emails to Santa, the Shop2Win contest, and the Ultimate #ShopLocal Gift Baskets promo.